How the homeless population inspired a Blanket The United States campaign with Bob Dalton
Bob Dalton is the Founder and CEO of Sackcloth & Ashes. For every blanket you purchase, Sackcloth & Ashes will give a free blanket to your local homeless shelter. In 2018, they launched their first major campaign: Blanket The United States. Their goal is to donate one million blankets to homeless shelters by the year 2024.
3 Key Takeaways:
1) Bob evolved the traditional one for one business model into a localized model version.
2) Become more solutions focused and less focused on an actual issue.
3) The power of delegation! Organizations are all about people and you need to be able to believe in the people who are working for your organization or business.
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